WORK EXPERIENCE

Marketing + Creative Manager | 2019-PRESENT
wakaNINE LLC (David Trubridge Design: North America)

Build company brand identity and marketing strategies for high-end B2B+D2C designer lighting business; define and allocate budget and resources; report & provide ROI analysis of business initiatives directly to CEO.

Manage, design and develop eCommerce website with >200 products from ground up, including market segmentation, brand messaging and creative collateral for parent company plus multiple individual brand product line launches and campaigns.

Manage internal direct reports and outsource creative providers for compelling internal and external marketing and web content; ensure brand consistency across multiple vehicles.

Produce and shoot product video/photo in all aspects of pre-to-post production for product launches, website updates, and marketing objectives.  

Online merchandising, product data management, and product audits of multiple (50+) reseller and showroom websites to ensure technical data accuracy and visually appealing media to optimize sales.

Create sales-specific content strategy to train 50 (+) Trade Representatives on key products, sales tactics, and value propositions; 

Plan and execute digital campaigns using researched B2B+D2C strategies to target high-end professional or product audience on multiple platforms, including digital advertisements, SEO/SEM, website, email, and social media; meet deadlines.

Research trends in target audiences and create and promote social media content, achieving 50k+ monthly views on most relevant platform (Pinterest). 

Create company-wide workflows, infrastructure, calendars, templates and asset archives to maximize organization and efficiency for all departments from supply to demand; implement project management systems and software for all teams.

Art Director, Creative & Marketing Consulting | 2012-PRESENT
Independent Contractor

Consult businesses on branding, content creation plans and develop custom marketing strategies based on industry research; implement and design targeted campaigns.

Animate titling, logos, and branding for cinematic production use and digital marketing channels. 

Create websites for clients; improve user experience with data-driven tactics; reporting. 

Produce, shoot, edit, and retouch photos and video including products, portraits, headshots, landscapes, retail and architecture for client websites and corporate marketing collateral.

Head of Video Production + Senior Video Editor | 2015-2019
Lee Tilford Agency

Produce video and photo productions from concept through delivery for marketing videos, client websites, and corporate commercials; oversee studio and field production.

Facilitate all phases of projects, pre-production through post-production, including creative and art direction, research, storyboarding, technical planning, casting, camera operating, editing, special effects, graphics, animation, color correcting, and audio. 

Conceptualize consumer journey and experience, gather and create assets, and produce engaging content for major online retailer; assist with photography, programming and data management of >10k products for client eCommerce website. 

Draw production schedule, estimate costs and budget, assess resources and set quality standards; report to CEO and clients.